Role: Copywriting and creative production for 7-Eleven's 2021 Summer Campaign via CHEP Network.
The challenge: Capture 6' social on-shoot that can loop from day to night. It was also raining not ideal for a summer campaign.
The approach: Plan meticulously, simple direction, add value for 7-Eleven Aus to maximise the shoots efficacy.
Linking to the key line, looping ads were paired with copy that promoted products for the morning or midnight, and any time in between.
Creative Director: Amy Weston
Art Director: Magnus Flynn