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Role: Copywriting and creative production for 7-Eleven's 2021 Summer Campaign via CHEP Network.
The challenge: Capture 6' social on-shoot that can loop from day to night. It was also raining not ideal for a summer campaign.
The approach: Plan meticulously, simple direction, add value for 7-Eleven Aus to maximise the shoots efficacy.
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Linking to the key line, looping ads were paired with copy that promoted products for the morning or midnight, and any time in between.
Creative Director: Amy Weston
Art Director: Magnus Flynn
