Summer 24/7
with 7-Eleven.

Role: Copywriting and creative production for 7-Eleven's 2021 Summer Campaign via CHEP Network.

The challenge: Capture 6' social on-shoot that can loop from day to night. It was also raining not ideal for a summer campaign.

The approach: Plan meticulously, simple direction, add value for 7-Eleven Aus to maximise the shoots efficacy.

Summer 24-7 Campaign Gif O1
Summer 24-7 Campaign Video 02.

A campaign that worked night and day.

Linking to the key line, looping ads were paired with copy that promoted products for the morning or midnight, and any time in between.

Creative Director: Amy Weston
Art Director: Magnus Flynn

Simplicity sells convenience.

All Work

A link back to Finn Astle's folio

New Work