Role: Brand and content strategist, writing product, website and TOV guides.
The challenge: Deliver a cutting-edge website and tone of voice which inspires prospective clients to work with The Natives.
The insight: The owner first chose the name, yet did not realise the link to the term 'digital natives'. A happy accident to build a brand platform upon.
As per the brief, the brand platform needed an edge.
So we pushed the digital native concept beyond today. Perfect for an agency who specialises in branding and designing eCommerce experiences for an audience who is shopping online. The Natives are experts in this online environment.
Working with the owner, establishing key goals and proof points allowed the writing to hero The Natives in a way small business clients will gravitate towards.
For the brave, the challengers and the established - The Natives are a local and global team, proudly independent and deliberately lean.