A lean brand + digital agency. We work together a lot, so they trusted me to help define their brand.

Role: Brand and content strategist, writing product, website and TOV guides.
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The challenge: Deliver a cutting-edge website and tone of voice which inspires prospective clients to work with The Natives.
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The insight: The owner first chose the name, yet did not realise the link to the term 'digital natives'. A happy accident to build a brand platform upon.

Evolving beyond digital natives.

As per the brief, the brand platform needed an edge.

So we pushed the digital native concept beyond today. Perfect for an agency who specialises in branding and designing eCommerce experiences for an audience who is shopping online. The Natives are experts in this online environment.

Collaboration creates great results.

Working with the owner, establishing key goals and proof points allowed the writing to hero The Natives in a way small business clients will gravitate towards.

For the brave, the challengers and the established - The Natives are a local and global team, proudly independent and deliberately lean.

The Natives come to me for copy & content, helping owners find a tone of voice and brand platform that grows with their sales. Some are below.

Send Joy.
Inke Packaging

Infused with Easter.
Hot Cross Rum, The Grove Distillery

Real Estate Shaped to You.
Shape Property Group

Credit for people with a bigger vision.
Karat, Credit Cards for Creators.

Small businesses are brave, their writer should be too.

All Work

New Work

Link to a book of insights Finn Astle is working on.