It's natural to feel guilty at drop-off, 'you're leaving them' echoes as you leave. This campaign repositioned the phrase, showing early education is to 'love your kids with us'.
Creatively developed with CHE Proximity, we cast and interviewed parents and their children across Australia. Editing the moments and stories shared into a campaign that rode the rollercoaster of emotions during drop-off.
Director, Bec Peniston-Bird, Creative Director, Amy Weston.
Art-Director, Magnus Flynn, Copywriter, Finn Astle.
On hot nights, road trips, or all day adventures, 7-Eleven’s open 24/7, so you can summer 24/7. From midnight ice creams to mid-morning coffees, 10am sunscreen or 10pm Slurpee, customers are covered all summer long.
Creatively developed with CHE Proximity, this campaign blended day and night showing how 7-Eleven products fit into our summer plans at any moment. On social, we explored looping GIFs with copy that could work at both morning or night.
Creative Director, Amy Weston. Art-Director, Magnus Flynn, Copywriter, Finn Astle.