Copywriting for content.
Powered by creative thinking.

A highlight reel showing Finn Astle's content work in a gif.

L❤️VE THEM WITH US | G8 Education

It's natural to feel guilty at drop-off, 'you're leaving them' echoes as you leave. This campaign repositioned the phrase, showing early education is to 'love your kids with us'.

Creatively developed with CHE Proximity, we cast and interviewed parents and their children across Australia. Editing the moments and stories shared into a campaign that rode the rollercoaster of emotions during drop-off.

Roles
CHE Proximity
Director, Bec Peniston-Bird, Creative Director, Amy Weston.
Art-Director, Magnus Flynn, Copywriter, Finn Astle.

Summer 24/7 | 7-Eleven

On hot nights, road trips, or all day adventures, 7-Eleven’s open 24/7, so you can summer 24/7. From midnight ice creams to mid-morning coffees, 10am sunscreen or 10pm Slurpee, customers are covered all summer long.

Creatively developed with CHE Proximity, this campaign blended day and night showing how 7-Eleven products fit into our summer plans at any moment. On social, we explored looping GIFs with copy that could work at both morning or night.

Roles:
CHE Proximity
Creative Director, Amy Weston. Art-Director, Magnus Flynn, Copywriter, Finn Astle.

Summer 24-7 Campaign Gif O1Summer 24-7 Campaign Video 02.

🌐
My first 1000 days of industry experience in 76 seconds.

Brand building blocks for business owners.

Send Joy.
Inke Packaging

Tomorrow's digital native.
The Natives Digital Agency

Let's raise the bar.
Stegbar Home Builders

Credit for people with a bigger vision.
Karat, Cards for Creators.

Real Estate Shaped to You.
Shape Property Group

Infused with Easter.
Hot Cross Rum, The Grove Distillery

Thanks for taking the time.
Chat with
Finn here, or see my experience on LinkedIn.