AGL.
Australia's first energy company.
Always growing lot's of ways to help homes save.

Lead writer on AGL account, BIG RED 2022-23
‍
Co-managed all channels under direction of true experience.
Closely directed by Chris Bardsley as CD, often reworking side by side with Ted.
‍
Digital designers bought speed, flex and capability.
Kari taught me ins and outs of LBD, and OOH print. Gary, AD years of expertise.
Plus animation team.

Before you continue, understand the client, and the creative boundaries we flexed
hand-in-hand with the managers of marketing and CEO's at the company.

Get ready. It's no sushi Carol. But within time there's big steps towards a chuckle.
Written by our team, directed by Tony Rogers, Can't Live Without Netflix is something
most can relate too.
^{Plus a strategic branding escape from the 'sea of blue'.}

Moments from the mundane to absurd. Proud of this work.
‍
Intensive legal requirements, strict budgets, considerable rounds plus a schedule postponed.

Can't live without Netflix, Ted's enigmatic change for cost of living give ups today. Change happens quickly, and Join the change wasn't an easy sell when bad changes were happening. (They often are, I try not to watch news) I wrote the TOV doc post Join the change as a tagline. Here.
‍

Stack&Save. Started in my notes. AD, then Ted, visual device created, helps avoid legal disclaimers on the word save.

Retail needs to flex. Offers and terms change.

Ever closer live.
Provide three. Client approves the safest, then 2 weeks for in-house legal grads to review.
No collaboration, nor communication. I think writers and legal teams can create together.
Legal feedback hindered TVC edit. As T&C's could not be edited or flexed, so we wouldn't pass CAD.
‍
When was the last time u paused or just read T&Cs on an ad?

I felt up up for this at BR, home of down down.