Role:
Copywriting and creative production for 7-Eleven's 2021 Summer Campaign via CHEP Network.
The challenge: Additional 6' social on-shoot day. Time poor and rain on set, umbrella summer.
The approach: Plan meticulously, simple moments, slurpee cheers. point n smile, milk crate positions. Maximise the shoots efficacy.
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Vision, stylistic lighting and both the epic and the everyday was the goal.
Transitioning from night to day. Marking, machines with co-functions sliding dooors, and clearly written shoot instruction.
All set to a Mark Ronson track and fuelled by ice-creams, Slurpees, smoothies and more.
