Role: Brand and content strategist, writing product, website and TOV guides.
The challenge: Create two brands for a similar product aimed at young adults, and parents for their kids.
The insight: Kids love to be proud of their lunchbox, health conscious adults love feeling proud of their diet.
Namer of product lines.
How to enjoy.
For mums n dads, ingredient processes.
Foundational; Welly's wellness and carbon negative impact ideology.
Brand and content with two different tones of voice were developed with the founder.
Welly Kids and Welly Adults are shaking up healthy-habits.
Two distinct brand platforms were created for both Welly Kids and Adults. For kids: 'Real fruit + veg without the arguments'.
For the adult audience we went with minimalism: '100% plants. Nothing else'.
Further the product naming and packaging for Welly varied depending on the audience.
