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Crafting campaigns, creative strategies, templates, tone of voice, and so much more. All creative energy with AGL.
Role: Lead Creative Copywriter
Agency: Big Red Communications
Join the change our new platform.
Because not all change is equal, we emphasised change in different ways, like changes in savings or lifestyle. Or company-led initiatives that changed the customer experience.
welcome to The modern home, where netflix is as essential as heating
We fostered an energetic connection between providers, Streaming is as common as electricity, and all homes have shows they can't live without. A satirical campaign about life's necessities. It’s total dad energy.
Re-energising Australia's oldest energy company
Energy use is changing; for instance, streaming is more common than gas heating. This insight led to a retail spot that can't live without
Unexpected or eye-rollingly mundane moments where home energy hits with the shows Netflix had greenlit for the ad. TV dinners, hot showers and workouts. amplifying the social, like lawn mower w/ netflix included or the dad-xercise headset.
Can't live without Netflix was always balancing our brand elements like the family or talent, colour grading as well as retail assets we developed to allow for tactical price based messaging.
