Copywriting & Social
You're searching for a way to celebrate an American brand's 25th Summer in Australia.
Role: Copywriter
Agency: CHEP Network
Producing creative that can work all day.
Value beyond our agencies budget: we filmed iphone style shorts to hero products and campaign strategy.
We used time variables For day and night placements. We captured social edits at day and night with a range of products which could then be flipped out during the campaign one during the day one at night. It also meant the copy was primed.
Day and night, 7-Eleven slots into our Summer.
Together with CHEP Network we created a platform that has lasted for 7-Eleven to this day. The idea was given a glorious TVC debut in 7-Eleven’s wonderfully easier platform.
we helped the idea shine socially, Taking the looping Summer storytelling hook and optimising it to work in short, vertical format.
Summer 24/7 with
7-Eleven
Celebrate the anniversary when Australia gets the most: A fearless campaign for 7-Eleven in our climate.
To celebrate our endless summer days and nights we shot a looping brand film centred at the servo, from day to night, and back again.
