Copywriting & Social
You're searching for a way to celebrate an American brand's 25th Summer in Australia.
Role: Copywriter
Agency: CHEP Network
Time-based triggers for dynamic social ads
Proud to deliver value beyond our agency's budget. We filmed iPhone-style shorts featuring products framed within the campaign strategy.
To plan for day/night time variables, we shot the social edits twice—day and night—ensuring perfect talent alignment across both versions. This allowed for an utterly seamless edit switch.
Platform and product paired: A morning coffee turns into a late-night hot chocolate after the first sip.
7-Eleven slots into our Summer.
Partnered with CHEP Network, a platform that remains in use by 7-Eleven today. The core concept received its flagship launch via a memorable TVC, debuting under 7-Eleven’s Wonderfully Easier platform.
Our focus shifted to the social amplification. We took the established looping Summer storytelling hook and aggressively optimised it, refining the concept to thrive in short, vertical formats. This allowed the idea to shine across social channels.
Summer 24/7 with 7-Eleven
Celebrating sev-lev anniversary in Australia. A fearless campaign that matched the convenient brand with Aussie summer vibes.
To celebrate our endless summer days and nights, we shot a looping brand film centred at the servo, from day to night, and back again.
