Copywriting Showcase
My best and biggest campaigns in ad land
Role: Copywriter
Agencies: VERSA, CHEP, BRX
Conversational Design: Alexa Let’s Share A Coke
VERSA agency has led the voice technology industry in Australia and New Zealand.
As a copywriter and chat flow designer we work between Ogilvy, Coca-Cola Australia and Amazon to build a limited promotion on Alexa.
Ask Alexa to 'Share a Coke' and get a free personalised coke.The conversation flow was elegant and we added sonic branding on top of Ogilvy's creative to give the experience a fizz.
If drop-off guilt is real, how do you help parents feel okay?
A platform and campaign creative for re-engaging post-COVID G8 Education enrollment.
Our creative strategy used a Film-Diary structure: A visual thesis that celebrated the emotional arc of growing up, from the difficulty of the drop-off to the quiet pride of graduation. We merged fragments from diverse families, finding common ground in the drop-off drama by showing the transition from tears to unforced smiles.
We isolated the sublime in the mundane: a handhold on the bus, a fleeting smile in the backseat. These small moments are the currency of parental affirmation.
Early education is a beautiful necessity in Australia. You aren't leaving them; you are loving them with us.
However You Christmas Afterpay It
The insight was simple: Everyone Christmases differently.
People don’t just do Christmas; they execute a specific style… the Grinch, the Giver, the long luncher, the summer holidayer.
Afterpay's partnership network provides the precise transactional means for every single one of those executions.
You-Shaped Insurance
Copywriter and creative ideator for Youi at Big Red Communications, established home of the You-Shaped Insurance platform.
We didn't stop at the policy; we extended the core idea across the ecosystem. This meant developing the tangible: You-shaped car air fresheners, to the massive scale: a sponsored You-shaped goal post at the NRL.
We gave the idea wings, delivering an integrated campaign anchored around the essential promise: capturing the moments when your insurance truly fits 'you'.
