Copywriting Showcase
My best and biggest campaigns from ad land
Role: Copywriter
Agencies: VERSA, CHEP, BRX
Conversational Design: Alexa Let’s Share A Coke
VERSA agency has led the voice technology industry in Australia and New Zealand.
As a copywriter and chat flow designer we work between Ogilvy, Coca-Cola Australia and Amazon to build a limited promotion on Alexa.
Ask Alexa to 'Share a Coke' and get a free personalised coke.The conversation flow was elegant and we added sonic branding on top of Ogilvy's creative to give the experience a fizz.
If drop-off guilt is real, why is it Okay?
We needed a platform and campaign creative for G8 Education, to encourage post-COVID kindie.
Our idea? A film-diary from all backgrounds celebrating the highs and lows of early education — drop-off to graduation. Parents in drop-off drama were united as we connected snippets showing the familiar change from tears to smiles.We found sublime in the mundane, moments where drop-offs feel worth it. A smile in the backseat, a handhold on the bus.
Kindie is a form of love for you and your child. You're not leaving them, you're loving them with us.
However You Christmas Afterpay It
The insight that matched the product with the occasion effortlessly?
Everyone does Christmas differently, grinches, givers, holidayers, holly hangers, some just celebrate summer without calling it Chrissie...
And with Afterpay’s partners and products, the vendors really have something specific for how you Christmas.
You-Shaped Insurance
Extending the idea to you-shaped car air fresheners, to a sponsored you-shaped goal at the NRL, or a social series highlighting niche collections across Australia.
We gave the idea wings, and delivered a campaign around the moments when your insurance really fits 'you'.
